We Build the Systems That Bring You Customers.
Northtek builds content, automation, and conversion systems that turn attention into revenue — so you spend less time chasing customers and more time serving them.
Anchorage, AK · Serving clients nationwide
What Clients Say
Built systems. Closed customers.
Hardaway Learning
Speaker · 380K+ followers
“In 2023, my brand was stagnant. Bringing Aidan on for content and camera work quickly elevated my quality and helped me gain over 100,000 followers.”
“That content drove real leads, which led me to hire Kristian and Northtek to build a professional website — turning those leads into a fully booked speaking schedule. That’s what allowed me to quit my construction job and go all in on speaking.”
“There is no bigger contributor to Hardaway Learning becoming the biggest personal brand in the state of Alaska than Aidan, Kristian and Northtek. I simply could not have done it without them.”
“They are the real deal. Whatever the biggest testimonial you can give someone is — this is it. I can’t say enough about the work they do.”
Hardaway
Founder · Hardaway Learning
“Northtek rebuilt our brand from the logo up — new site, search visibility, the whole thing. Now I’m getting four people a day calling from the site asking about plow jobs around Anchorage.”
Northern Snow Removal
Local Services · Anchorage
“We came to Northtek with a brand that didn’t match what we were building. They shipped a real conversion site and got us found in search — orders have been compounding ever since.”
Ember Custom Foods
E-commerce · Anchorage
Services
Built around what you actually need.
Three outcomes. Eight systems. Modular by design — start with one, layer in the rest as you scale.
Get More Leads
Systems that put you in front of the right buyers and bring them in.
Convert More Leads
Infrastructure that turns interest into closed revenue.
Run More Efficiently
Automation that gives you back hours of admin work every week.
Founders
You work with the architects. Not account managers.
Northtek is two operators in Anchorage who decided to combine skill sets. No sales team, no handoffs — the people who build your systems are the people you talk to.
Co-Founder · Strategy & Growth
Aidan MacKinnon
I turn attention into pipeline—building content systems that consistently generate clients for brands and agencies. I scale creator partnerships that drive real revenue, not just engagement.
Currently working with portfolio companies across Alaska. Let’s connect if you want systems that actually convert.
Co-Founder · Engineering & AI
Kristian Baer
I build the engineering layer of the business — modern websites, CRM and lead infrastructure, and AI agents that handle work your team shouldn’t be doing by hand. I ship open-source tools (aiproof, Ghost) and run patent-pending research on AI agent architectures.
Fourth-generation Alaskan, working from Anchorage with clients across the Lower 48. Let’s connect if your team has a workflow that should run itself.
How We Work
A clear path from broken to built.
Four stages. Defined sprints. You always know where the project stands and what’s next.
Discovery Call
We learn the business, the bottleneck, and the goal. You learn whether we’re actually a fit before anything else.
Audit & Roadmap
We diagnose the gaps in your current systems and propose the exact build — scope, timeline, deliverables, success metrics.
Build & Launch
Defined sprints. Weekly check-ins. We ship in stages so you see momentum from day one, not just at the end.
Optimize & Scale
Ongoing measurement, iteration, and expansion of what’s working. Systems get better the longer you run them.
FAQ
Questions buyers actually ask.
It depends on the system. Paid acquisition and CRM follow-up automation typically show measurable results in the first 30 days. SEO and content systems compound over 60–90 days, with most clients hitting clear ROI inside 60 days. We set the expected timeline during the discovery call so you know exactly what to watch for and when.
Week 1 is discovery and audit — we go through your existing site, CRM, content, ad accounts, and analytics. Week 2 you get a written roadmap with the system we’re building, the metrics we’ll move, and the sequence. Weeks 3–4 are the first build sprint. By day 30 you have at least one new system in production, not a deck.
Yes. We’re based in Anchorage and we know the local market deeply, but the systems we build aren’t Alaska-specific — they work for service businesses, e-commerce brands, and educational organizations anywhere. Roughly half our roadmap clients are outside Alaska. Everything runs on async + scheduled video sessions.
Starter focuses on one core system end-to-end. Growth integrates two systems together so they reinforce each other (the most common starting point for established businesses). Partner makes Northtek your full systems department — we run the strategy, build the tools, and operate them month over month. The right tier depends on what’s already in place and how fast you want to compound.
By the metrics that move revenue: qualified leads generated, close rate, customer lifetime value, hours of admin work eliminated, and cost per acquisition. Vanity metrics like impressions or page-load times are secondary. Every retainer ships with a dashboard tying our work back to dollars and time saved — not just activity.
Most of our clients do. We don’t rip and replace what’s working — we audit it, find the leaks, and either layer new systems on top or rebuild the pieces that are dragging on results. The discovery call covers exactly what you have, what to keep, and what would actually move the number you care about.
Get Started
Let’s talk.
Book a free 30-minute discovery call — or, if your calendar’s full, drop us a message and we’ll reply within one business day.
- ✓Audit of your current lead-gen and conversion flow
- ✓One specific system we’d build first to move the needle
- ✓Honest answer on whether we’re a fit — no pitch deck
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We’ve got it from here.
Thanks, there. Kristian or Aidan will read your note personally and reply within one business day — Mon–Fri AKST.
If it’s urgent, call us