About · Anchorage, Alaska
Built in Alaska, for Alaska businesses.
Northtek is a founder-led marketing, web, and AI agency in Anchorage. We build the systems that turn attention into customers — and we do the work ourselves.
The journey to Northtek
From hustle to digital innovation
As a 4th-generation Alaskan, I understand this state and its business community in a way outside agencies can't. My interest in business started young — researching in school, then diving deep into AI in college. I started building websites on Wix and Shopify and saw how fast the right technology could change a business.
Between side hustles, landscaping, snow removal, and labor jobs, I learned what real work means — and what Alaska business owners actually deal with. Northtek is the result: innovative, accessible technology built specifically for Alaska's business landscape, delivered by people who live here and do the work themselves.
Founders
The people doing the work
Kristian Baer
Co-Founder · AI & Digital Operations
A 4th-generation Alaskan who runs all AI, web, SEO, and digital operations. Kristian builds the automation and AI systems Northtek ships — including the fleet of agents that runs this very website.
Aidan MacKinnon
Co-Founder · Social Media & Video
Leads social media and video. Aidan grew the largest personal brand in Alaska (Hardaway Learning, 380,000+ followers) through content systems — and brings that same playbook to local businesses.
How we work
What we stand for
Integrity first
Honest communication, transparent pricing, and delivering on our promises. No gimmicks — just real results, reported on leads.
Innovation
We stay ahead of the curve — AI search, automation, and the latest tools — to give your business an edge competitors don't have yet.
Client success
Your success is our success. We build long-term partnerships and measure our work by the customers we bring you.